And the numbers are growing. Just over a decade ago, studies found that one in two women had sensitive skin. But, recent research shows that sensitive skin is a potential problem for three out of four women. A 2001 study found that among 3,300 women, 51.4% reported having sensitive skin.1 Eight years later, a study of 1,039 people found that sensitive skin was definitely on the rise— 77.3% of people complained of sensitive facial skin and 60% said they had sensitive body skin.2
If your skin feels sensitive but looks normal, you’re like a lot of women. In a study that included 869 women, 78.6% reported having sensitive skin but only 18% could point to visible symptoms.3
Because sensitive skin isn’t always visible to the naked eye, many dermatologists have begun to question its physical existence.4 With that in mind, it’s no wonder so many women are left to their own devices when it comes to finding products that can help their problem skin. The good news is that more precise methods of scientific testing have found evidence of underlying physical changes. One study concluded that when a person has sensitive skin, physical changes (including inflammation and loss of moisture) occur even when there are no physical signs. And when these changes become severe enough, they develop into obvious signs of irritation, such as red or blotchy skin.5
If you have sensitive skin...dryness, tightness, burning, itching and/or stinging are everyday facts of life. And, although skin sensitivity can affect women at almost any age, it often increases as you get older. What triggers sensitive skin? In one study that asked over 1,000 people why their skin was sensitive… severe weather, product reactions and stress were reported to be common reasons.6
Caring for sensitive skin isn’t easy. That’s because so many skincare products contain ingredients that can often cause skin to react. Here are a few things to remember when looking for products for sensitive skin...